![]() This tweet, which I have no idea whether or not is true, was also starting to go viral. While neither Jay-Z’s team nor LVMH disclosed financial terms of the transaction, The New York Times pointed out that some clues may be found in the rapper’s own lyrics: According to a Jay-Z verse on Meek Mill’s 2018 “What’s Free,” Ace of Spades is worth “half a B,” which would value a 50% stake at $250 million. Founder Ace of Spades PR & Whitefriar Media Owner REDx Magazine I help startups, brands, and companies raise their profile and authority by featuring them in high-tier press with a 100. Moët Hennessy also looks after other well-known champagne brands including Dom Pérignon and Krug. ![]() The new deal with Moët Hennesy (which is itself one-half of the gigantic French luxury conglomerate LVMH) involves a 50-50 ownership split as well as a global distribution agreement. A press release touted the brand as a “worldwide success” that sold over 500,000 bottles in 2019. The brand's first bottling, Armand de Brignac Brut Gold, is identifiable by its gold bottle with French pewter Ace of Spades labels. 1 The brand is produced by Champagne Cattier and sold in opaque metallic bottles. Source - Luxury beverage giant LVMH Moët Hennessy has acquired a 50% stake in Jay-Z’s champagne brand, Armand de Brignac.Īrmand de Brignac - which is widely known as “Ace of Spades” due to its logo - was launched by French Champagne company, Cattier, in 2006, then purchased by a company led by Jay-Z in 2014. Armand de Brignac, known colloquially as Ace of Spades, is a French Champagne owned by Shawn 'Jay-Z' Carter and LVMH. The actual numbers associated with the deal have yet to be confirmed, but word on the street is that it was north of $250,000,000. Imagine how great that must feel if you're Jay Z? You help build up a brand that's not yours (Cristal), the owner says he wants to disassociate from you, so you boycott him by creating your own brand and selling it for boat load of money fifteen years later.
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